Gurus are saying that if you have your "why sussed" and you have a clear sense of purpose... you will be more effective, and achieve the nirvana (whatever that may be) .... Its interesting... working on my “why” ....
I do not have a “Why” as such.... what I do is (I suppose) in my DNA... sort of - why does a fish swim or a lion roar or a monkey swings on trees?..... it just is!
Maybe its helping others achieve their “why" ?
What is your "WHY"?