Salesforce has acquired marketing data software company Krux for $700 million ( the Wall Street Journal, paying $340 million in cash for the company.
Founded in 2010 Krux is a marketing software company specialising in data analysis and intelligence. Marketers use Krux’s software to better target customers.
Krux co-founded by Tom Chavez and Vivek S. Vaidya, raised only $50 million in its time as a startup: investors included Accel, Sapphire Ventures and IDG. It currently works with some 200 customers, and has been working closely with Salesforce.
Salesforce has spent nearly $4 billion on acquiring companies like Demandware, Quip, and BeyondCore over the past 12 months, as well as making a failed bid to buy LinkedIn for over $26 billion.
Is twitter next ?
Salesforce CEO Marc Benioff hinted that he is on a roll and the acquisitions will keep on coming!