“I decided that for us to allow the business to grow and meet the global demands, [we] really needed to invest a lot more into our marketing, sales and talent,” Shelley said.
2. GREENSYNC FROM MELBOURNE BANKS $11.5 MILLION
The elevator pitch: “A technology company that is part of a new generation of energy innovators using smart software control to optimise the use of energy resources in electricity grids.”
Led by: Dr Phil Blythe.
How much: $11.5 million in Series B funding.
From who: The round was led by Clean Energy Finance Corporation (part of the Australian government’s Clean Energy Innovation Fund) and Southern Cross Venture Partners’ renewable energy fund.
Why? To develop the company’s suite of energy-tech products and expand overseas.
“The decision to raise a serious amount of capital is about how we build the technology that allows us to scale globally and move globally,” Blythe tells StartupSmart.
3. LOCAL MEASURE FROM SYDNEY BANKS $4.5 MILLION
Elevator pitch: “Location based social media monitoring and customer experience management. Discover public content from social networks posted at your business.”
Led by: Jonathan Barouch.
How much: $4.5 million.
From who: Mix of private investors, funds and private equity firms from the Asia Pacific region.
Why? Local Measure is opening a sales and account management office in Dubai this month and will be setting up a new office in Los Angeles.
It already has offices in Sydney, Singapore, London and Miami.
“Our technology leverages the growth of social media to provide a new and powerful tool for hoteliers and tourism asset managers,” Barouch said in a statement.
4. POSTR FROM NEW ZEALAND BANKS $3 MILLION
Elevator pitch: “Postr puts brands on their audience’s lock screen and pays people to use their phone.”
Led by: Milan Reinartz.
How much: $3 million.
From who: The round was led by private investors from Singapore and supported by existing backers.
Why? To go global.
“New Zealand is a fantastic testing ground, but from a commercial perspective just too small a market to stay put. Our intention has always been to eventually grow globally,” said Reinartz in a statement.
5. AUSSIE EXPAT PROCESS STREET BANKS $1.3 MILLION
Elevator pitch: “Process Street is the home for your teams’ recurring tasks. Create, track and optimise business process work-flows.”
Led by: Sydney expat Vinay Patankar (now based in San Francisco).
How much: $1.3 million seed funding.
From who: Round led by Blackbird Ventures and AirTree Ventures.
Why? To further product development and invest in sales and marketing.
“We create a collaborative checklist and workflow app used by over 49,000 businesses to help teams manage their processes and automate workflows,” Patankar said in a statement.
“We’re taking on companies like Atlassian and Microsoft who create bulky and unintuitive workflow software – Trello excluded.”