Founded in 2023 by Jake Stauch and Alex McLeod, Serval was built around a clear and ambitious vision: free IT teams from repetitive, low-value work so they can focus on higher-impact problems.
They have raised over 125m in 3 years from blue chip investors and is emerging as one of the most compelling AI-native enterprise platforms in the market, prompting an increasingly common question among investors and operators alike: could this be the next Atlassian?
Using an AI-native enterprise platform, the founders are redefining how operational work is automated and governed across large organisations.
Traction, Customers, and Capital
Serval’s momentum has been rapid and decisive.
Founded in 2023, the company has raised $127 million across three rounds:
• Seed (2023): $5m (including participation from General Catalyst)
• Series A (2024): $47m led by Redpoint Ventures, with support from First Round Capital, General Catalyst, and BoxGroup
• Series B (2025): $75m at a $1 billion valuation, led by Sequoia Capital
Sequoia has publicly noted that the last time they saw customer pull and horizontal platform expansion of this magnitude was during their early partnership with ServiceNow—an important parallel for enterprise software investors.
Serval has also secured blue-chip customers, including leading AI-native companies such as Perplexity AI, Mercor, and Together AI.
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A different approach to Agentic AI
Serval uses agentic AI to automate IT service management—but with a structure designed to avoid the risks that concern enterprise buyers.
Instead of a single all-powerful AI agent, Serval separates responsibilities into two layers:
• One AI agent builds internal automation tools for tasks such as software authorisation, access provisioning, and device setup. This functions like a “vibe-coding” engine, overseen by IT leadership but capable of doing most of the heavy lifting autonomously.
• A second AI agent, the help desk agent, responds to user requests by calling only those pre-approved tools, strictly following the permissions and rules set by managers.
As Jake Stauch explained to TechCrunch:
“We want to make it easier to automate something forever than do it manually once.”
The result is powerful automation with full control, auditability, and enterprise-grade governance.
So, What Does Serval Do?
Serval enables enterprises to automate more than 50% of operational tickets using AI—without losing control.
Its automations are:
• permissioned
• auditable
• explainable
• fully governed
This allows organisations to safely replace manual workflows across IT, HR, Finance, Legal, Security, and Engineering.
Because Serval combines:
• an automation engine, and
• a system of record (ticketing, access management, asset management, workflow orchestration),
it becomes the central operating layer where work is created, executed, and measured—displacing legacy ITSM and workflow tools rather than merely augmenting them.
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Growth Plans
Serval’s next phase is focused on scale, breadth, and category leadership.
Key priorities include:
• Horizontal expansion beyond IT into HR, Finance, Legal, and other operational teams
• Replacing incumbent systems of record, not just integrating with them
• Accelerating enterprise deployments globally
• Expanding talent density across engineering, AI research, and go-to-market
• Deepening AI automation to further reduce manual operational work
With revenue growing 5× in just 90 days, rapid enterprise adoption, and strong investor backing, Serval appears to be entering the steepest part of its growth curve.
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Is Serval the Next Atlassian?
It’s too early for definitive comparisons—but the signals are familiar:
a horizontal platform, strong product-led adoption, blue-chip customers, elite investors, and a clear path to becoming a system of record.
If the current trajectory holds, Serval’s growth may only be just beginning.
Is Serval a home run out of the ballpark ?