Mick Liubinskas - Pollenizer Helps companies with there technical strategies and then gets involved and implements them!
1 in 100,000 companies will hit that home run - to do that - one of the key things is to be laser focussed
kazaa millions of downloads... but failed because of no focus. too many distractions, 300m downloads, millions of users - but underachieved
facebook facebook - 3 features, 20,000 people - very focussed
there is ++ competition - to be succesful - you need to have laser focus - or get crunched by the competition
customers like the fact that you are laser focussed
there are 3 things that get you focussed -
sacrifice, sequence and focus on the core vs the crap
sacrifices - there are many choices - rather be narrow and deep vs wide and shallow
example - Atlassian - being laser focussed - created a big business in a target area.
2. Get Sequences right -
1. University
2. Lots of Universities
3. Highschools
4. Workplace
Booking angel - pay per booking 0 initially focussing on one market - restaurants
Martian Logic - initially focussing on recruitment companies
social business
1. individual value (wifm)
2. group value
3. community value
If too many balls in the air - too busy juggling than focussing on your core strength and making that happen
Get your core utility right - the absolute must have - get this cranking and you will win
then the support
outer circle mostly crap - but where ++ money is spent
How to Focus:-
1. Know your purpose
guy kawasaki - know your meaning - what you are about
2. test test test test
3. patience and persistance - keep turning the crank and don't give up.
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