Apple - Values at the Core - great video on leadership and values - Thanks Steve Jobs

How Steve Jobs inspired his team - in his shorts!! An amazing leader

• "Apple - who is Apple and what do we stand for? Apples CORE VALUES is that people with passion can change the world today... it honours the innovators - the crazy ones""People with passion can change the world for the better."
• "People that are crazy enough to believe they can change the world for the better actually do, "
• " It's the people who think differently who make a difference! The "crazy ones," the misfits"
• "it's not about the product - its the way the brand makes you feel - we sell boxes and we do that well - but that is not who we are"
• "even a great brand needs investment and vitality if it is going to maintain its relevance"
• "Nike sells a commodity - it sells shoes, but when you think of nike, you feel something different than a shoe company - you FEEL power, fitness, freedom - you feel its values - how did they do this? They honour great athletes and they honour great athletics"