Local start-up taps into Google ad campaign

STUART KENNEDY

• THE AUSTRALIAN
• APRIL 01, 2014 12:00AM

Place your phone on a special tag that’s on a Google advertising campaign running on thousands of outdoor display units across the US and local start-up Tapit will be the outfit handling the connection.

Tapit is a Sydney-based specialist in near field communication technology, with NFC-enabled smartphones able to interact with special tags. The phone then serves up an experience to its owner after talking to Tapit’s software platform.