Four things you must do to ensure your business survives

Alan Manly shares 4 tips for a business to survive 

• Plan for growth

You don’t  grow - you die! 
Not growing and setting yourself up for growth is actually more risky than investing for growth!

• Have a USP - unique sales proposition

What is the magic formula why a client will come to you and stay with you? 
What is your purpose ? 
Be chrystal clear about why someone will do business with you rather than anyone else 
If you don’t have this Your business will be taken away by someone who has this nailed 

• Make it scalable

You haven’t got a business if it revolves around you 16 hours a day - what you have done - is built yourself a job!
the relationships needs to be woth the business - not the owner - 
So that the value does not end when they founder leaves the business.

• Have an exit plan

Even if you don’t plan to Exit!

This means that you will plan to grow your business into a sellable asset that will have a significantly higher value - than if you don’t plan for an exit!