Smartling, the creator of a cloud translation management and automation platform, has raised a $160 million growth investment from Battery Ventures. The startup's tech is used by B2B and B2C brands like Shopify and Lyft to localize multilingual content across various devices and platforms
What is this Translation thing
Localize, found businesses that invested in translation were 1.5 times more likely to observe an increase in revenue.
Underlining the opportunity, over 361 million people around the world participate in cross-border ecommerce. A study by Standard Chartered found that nearly half of U.S. businesses today say that their best growth opportunity is outside the U.S. And according to Common Sense Advisory, 76% of buyers say that they prefer to purchase a product with information in their own language when faced with the choice of two similar products.
What Smartling Does
Smartling, which was founded in 2009 by Welde and Andrey Akselrod, is a language translation company that enables customers to localize content across devices and platforms. Smartling leverages a combination of AI-powered translation tools and human translators, localizing content for particular markets to ensure its intended meaning and connotation remains the same — and isn’t misunderstood.
Competition
Memsource
Localise
Phrase
Transifex
Crowdin
POEditor
Globalsight
Smartcar
MemoQserver
Lilt
Unbabel
Languagei/o
Appen
No comments:
Post a Comment