Chris Wirasinha who sold Pedestrian TV to Nine for just shy of $50 million has raised a $5m seed round for his adtech startup Linkby with fellow Co-founders Andrew Chak and Adrian Fagerlund - backed by Our Innovation Fund.
The funds will be used to keep growing internationally and build Linkby’s product to better connect D2C brands and SMEs with premium publishers.
Chris shares the value proposition with AFRs Yolanda Redrup
We connect Brands to Publishers
Linkby’s software enables brands get more editorial coverage from publishers across Australia, USA and Britain - and is looking to eat some lunch from Facebook and Google - bringing the power and some of the revenue back to the publisher!
“There are now tonnes of direct-to-consumer brands whose return on investment on Facebook is going backwards and are hungry for more advertising channels. It’s created a moment for publishers to re-enter the conversation when it comes to contextual and mindset-based targeting.”
The value proposition for the brand
“Anyone scrolling through a news feed on social media sees your brands, giving that brand a halo of trust. There is nothing better than editorial content !!
Publishers are remunerated for every click driven to a brand’s website, not just if it results in a sale.
Linkby is used by brands such as Koala, Bed Threads, Modibodi and Brosa, and it is used by publishers such as Refinery29, Condé Nast, Vice and Marie Claire .
A unicorn in the making?
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