Adtech BlendAI raises $1.5m from EVP

Co-founders Michael Bezman and Dean Krowitz of adtech startup BlendAI have  raised $1.5 million, two years after launching 

What BlendAI does 

BlendAI does for small Business - what traditional advertising agencies do for big business …. And they outperform !

BlendAI , helps small businesses with their online advertising by simplifying  and centralising online advertising for e-commerce stores. Machine learning algorithms distribute content and optimise budgets across multiple channels and helps with ongoing management, optimisation and content creation.

The Pain 

E-commerce stores are easy to create with  Shopify and BigCommerce, but to manage the advertising is a challenge 

“Advertising Channels are saturated and expensive. Witt try he Google , Facebook  , Insta TikTok and others .

“As complexity of the channel mix grows, the need for a centralised tool to manage the underlying platforms is essential - and Blend AI does this really well - says Krowitz 

The Painkiller

“We envision a future where BlendAI is part of the replicate toolkit any ecommerce merchant uses as they establish their business. it is clearly a global business” - says Bezman 

EVP Partner Justin Lipman said when doing due diligence with customers  he frequently heard stories of large step changes in Return on Ad Spend (i.e. 2x to 16x uplifts).

With BlendAI,  Michael and Dean Justin  believes they have the ingredients of a great team and great product to build a great business and solve this pain 

About EVP

EVP manages over $150m and are currently investing out of EVP Fund III.

Their team brings together a range of experiences and skills. Each member of the team consider working in venture capital to be both a privilege and a responsibility, and are all deeply committed to helping our companies succeed. They take pride in building genuine relationships with their companies, and strive to be ambitious, analytical and authentic partners.