Frntlne founded by music and entertainment Entepreneur, Mark John min 2021 - has raised $4.6 million by Matt Berriman’s RealVC, Investible and Navitas founder Rod Jones’ family office and Hoperidge Capital .
John is being mentored by Beyoncé dad Dr Mathew Knowles PhD, who presented the platform to a group of high profile retail and pharmaceutical chains in the UK (pictured above) .
Mark saw a gap when experiencing shocking customer service from retailers!
What is Frntln?
Frntlne is an online training platform engaging frontline staff in the retail, hospitality, and pharmaceutical industries using Tik tok style videos followed by a short quiz .
The format was developed with education expert David Isaacson using cognitive load theory, which is designed to develop better memory recall , increasing information retention and make learning fun.”
These snippets are tailored to help sales staff deliver the best possible customer experience, as well as high sales conversions for brands and retailers.
"If we can deliver information in an entertaining and informative kind of way - similar to what you see on TikTok - the learner feels that it's easy enough, it's fun enough, and they want to engage with it," Mr John shared with the AFR .
Clients and Distributors
Clients include Coles, L’Oreal, P&G, Swisse, Mumm Champagne and Bondi Sands, and has recently secured its first international partnership with southeast Asian alcohol distributor Octopus Group.
Octopus has a global footprint with the potential to reach over 3,000 hospitality venues with over 600 brands in Singapore and Malaysia .Their brands include household brands like the Diageo portfolio, the Stoli group and the AVL portfolio.
John’s vision
John’s shared his vision with Morganne Kopittke of smartcompany
“Our aim is to redefine the in-store customer service experience and we’re very excited for the future. We want to be the most valuable online tool for education and data collection in the markets we work across a broad range of industries including but not limited to hospitality, retail, pharmacy, and aviation,”
What is the money raised for?
The money raised is being raised for global expansion into UK , Singapore and UaE.
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