Alliance Partners

Monday, August 14, 2023

Pendulum raises a further 14.5m after a 6.75m raise 2 years ago


Sydney-based customer communications start-up Pendula has closed a $14.5 million funding round led by Octopus Ventures after they raised  $6.75 million in a series B funding round  from  MA Financial Group  and Equity Venture Partners 2 years ago -  in 2021!


Pendula has built a very impressive product that enables its equally impressive customer base to quickly and easily communicate with businesses through automated SMS and emails and has an impressive client base managing over 20m conversations.


Clients  include iconic brands including amaysim, Cancer Council, TEDX, Ramsay Health Care and Origin Energy. 


The product has enabled its  clients to attain 500% increases in conversation rates and 430% stronger engagement when compared to traditional email-based customer communications.

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