Sungha Jung Playing "WOnderful Tonight - Eric Clapton

This kid is an inspiration... a gift from the Universe!!
THOUGHT YOU MIGHT LIKE!!


WHAT DO YOU THINK?

How to Get massive exposure for your website, get trafic and become a guru

Stand on the Shoulders of Giants who have massive exposure on google already!

Telstra, MSN, Channel 9, Yahoo, channel 7, KPMG etc, Spark Magazine, Key players in your industry.

These giants in your marketplace have already invested years of hard work, and put blood, sweat and tears into making sure that they get traffic to their site.

• They have already built a platform.
• They already have a following and a community.
• They already have top rankings in Google.

Leverage their status - create content for them

Simply approach one of these Giants in your marketplace, and ask to create content for them. That way you can post your content on one of the top-ranked sites in Google – without having to worry about backlinks, registering your domain, or making your post “Google friendly.”
You can just focus on the content itself.
Create a high-value, engaging piece of content for another person’s blog. (Whats in it for them!)
It can be a written blog post, a video, a regular column or podcast – whatever that plays to your strengths.

Approach the Giants

• Don't be scared
• ASK
• You just need to approach them in the right way… 

“What’s their objective? In other words, what’s in it for them? Why would this Giant want to post your content on their blog? You need to understand and support their self-interests. Most Giants want highly engaging content for their audience. So if you’re actually creating high-quality articles and videos for their sites, that gives them value for their community. It also shows that they have connections with intelligent people. So it helps position them as an authority.

In summary, create valuable content, then deliver that content on a silver platter to the biggest giants in your industry. This is an easy way to gain authority, traffic and attention. Who needs SEO?

for great insights go to www.10x.com.au and download Growthpac!

Who's got talent?

Awesome video - these guys rock! Stand aside Michael Jackson!

Rapid Planning Workshop

Why you should speak to 10X!!

Have you got a Core Purpose?

Tristan White is a husband to Kimberley and a dad to little Alexandra (born in 2011). He's a qualified physiotherapist, Ironman triathlete, blogger and CEO of The Physio Co – Australia’s eighth Best Place to Work.

Why is it so important to create a strong workplace culture? Because a strong culture leads to better performance, higher retention and a more aligned organisation

A core purpose that clearly defines exactly why an organisation exists is a powerful legacy a leader can create. It sets the path for others to follow. 

It helps create a strong work culture, which in turn leads to better performance, higher retention, amore  aligned . congruent organisation.

You need a short, sharp core purpose. Why you organisation exists. It's a brief statement that anyone can read and think, 

"Yep, got it. I know exactly what they're up to".

•  the core purpose of Facebook is to 'make the world more open and transparent'. Like it or not, with over one billion users sharing photos, videos, ideas and updates, every day the world is more open and transparent thanks to Facebook.
• the core purpose of 10X is to help SME's Grow through coaching , training and connecting
• the core purpose of Ark Total Wealth is to "take you beyond what you thought possible"
• the core purpose of the Physio Co is 'to help oldies stay mobile, safe and happy'. 

Those few words are  powerful in aligning your team and growing your culture, says Tristan.  Potential team members immediately know that physio for aged care residents is our thing. Just as importantly, our clients love that we are completely focused on oldies, we're not trying to be everything to everyone.

If you have a difficult decision to make, refer to your core purpose to see if it fits! Referring back to your core purpose takes emotion out of many decisions.

To build a strong workplace culture for your team, start by discovering your own core purpose!

Entrpreneurs can change the world

ANd this is why we do what we do!! welcome to club fear!

Remember when you were a kid and thought you can do anything?
WELL,,, you still can
1 person can make a difference
with a clear vision, determination and persistance
there will be obstacles and turbulance - but this creates opportunities
pushing us
making a better world
coach, train and connect
innovate
heal the economy - take us to new heights
how can we live better
discover new ways of doing things
driving innovation
creating jobs
making a better world
fuelling growth
this is small business
this is our entrepreneurs
lets connect and help each other!
www.10x.com.au 

5 things to do before Xmas - to build your business!!

Email from jonathan at strategymix - sage Advice

There is effectively one week to go before Christmas. It is now too late for you to do any marketing until late January.

However, there is a lot that you could be doing and preparing now in order to be ready to use marketing to grow your practice in 2013.

Here are just 5 examples:

1.    Get a better understanding of how you might use marketing to grow your business
2.    Decide on which target markets you plan to focus 90% of your marketing resources in 2013
3.    Obtain internal agreement on an appropriate marketing budget for your practice
4.    Develop 5 key messages that explain to your prospects why you are unique
5.    Create 1 or 2 white papers to demonstrate your thought leadership

Over $8000 of value for just 50c per day

On behalf of 10X and BSI, we are delighted to be able to offer you 10X GrowthPac.

See www.10x.com.au

Supported and heavily subsidised by a national network of small-business-specialist Accounting firms, Lawyers, Planners and Business Coaches, 10X GrowthPac has been designed to jump your business out of the slow-lane of our multi-speed economy.

Allen J Pathmarajah, Executive Chairman of AJP Advisers and former Managing Director of Great Eastern Life Assurance says:

"10x growthpac is a fantastic initiative for SMEs, who represent such a significant part of our society - it would have been invaluable to my 4,000 brokers at Great Eastern. I greatly look forward to your launch in Singapore"

10X GrowthPac includes over $8,000 of value and - whilst this offer lasts* - is available to you for just $182.50. No small print. No strings attached.

10X GrowthPac entitles members to:

10X Business School - Unlimited access to Australia's premiere collection of online business training tools and resources.

10X Connect -2 tickets to each of two business breakfasts where you can swap leads and ideas with other growth-minded small business owners

10X Professional Development -2 tickets to each of two business seminars in areas of interest to you and the growth of your business

and more.

We encourage you to take advantage of this phenomenal package and would be happy to explain how it could benefit your business, if required.

Exporting: assistance is close to home

Great article on assistance for Exporters
If you want to export and maximise your government grant, call us at BSI
On 02 926233333 and ask for peter, Harvey or Ivan

Sydney Morning herald
Date: December 03 2012
By
Christopher Niesche

COMPANIES can only grow so much in Australia, with a population of less than 23 million, so those with bigger ambitions often need to look to export markets.

Along with helping to expand a business, exporting can also spread risk and reduce dependence on the Australian market alone, says the government's export assistance arm, Austrade.

''Exporting exposes you to new ideas, management practices, marketing techniques, and ways of competing that you wouldn't have experienced by staying at home. All this considerably improves your ability to compete in the domestic market as well,'' Austrade notes in its online guide to exporting.

Ivan Kaye, the chief executive of corporate advisory firm Business Strategies International, says almost any successful Australian business is a candidate for export markets, because if they're managing to thrive in Australia with the high dollar and the reduction of import tariffs, they're likely to be able to compete overseas.

''What you find is that with people who succeed, it's not really based on whether the product is amazing or not, because the reality is that if the product or service is viable in Australia, the chances are that it's pretty much exportable,'' he says.

''Someone who's successful in Australia has to compete internationally anyway.''

Mark Gustowski, global business development manager at business advisory company Pyksis, regularly takes business owners and managers overseas to help them explore export markets and to make contacts. He has six tips for successfully entering an export market:

1. Have a flexible business model. The model that used to sell in Australia might not work in other markets. ''A lot of companies … have a very fixed idea on how they're going to access the market, but it just doesn't work,'' says Gustowski.

2. Protect your intellectual property. Before a company expands overseas, it should seek trademarks of business names and patents of technology in the overseas territory.

3. Use trusted partners. ''Use established paths to market and supply chains … like Pyksis or another company that has access to those alliances in another country that can connect you up to the right distribution or manufacturing partners.''

4. Use in-country expertise. The US, for instance, has different local, state and federal regulations and taxes, and so local expertise is crucial. China is similarly complex.

5. Consider the corporate structure. The Australian corporate structures do not always have corresponding entities overseas, so it is necessary to explore the legal forms an overseas venture can take.

6. Have a budget. ''Companies need a formalised budget that is everything to do with sales, marketing, distribution, airfares - and then double it, because it will probably cost twice as much as they expect,'' says Gustowski.

Austrade has a program of grants - Export Market Development Grants - aimed at helping exporters break into foreign markets.

Once a company has decided to enter an export market, it needs to decide how best to do this. It can use a foreign-based distributor, who sells it through its own networks and distribution channels.

Kaye says this is a risk-free approach for the exporter, but the distributor might also be representing other products, and might not necessarily focus on the exporter's product.

A company appointing its own representative can ensure that person is focused only on its business, and the grants can be used to help pay the representative's salary.

This material is subject to copyright and any unauthorised use, copying or mirroring is prohibited.

What's The Difference Between Complete And Finished?

When you marry the right woman, you are complete.

But, when you marry the wrong woman, you are finished.

If the right one catches you with the wrong one, you are completely finished."

I WISH YOU ENOUGH

From a post sent to me on my facebook page! Had to share it on my blog!! 

I WISH YOU ENOUGH

Recently, I overheard a mother and daughter in their last moments together at the airport as the daughter's departure had been announced. Standing near the security gate, they hugged and the mother said: "I love you and I wish you enough." The daughter replied, "Mom, our life together has been more than enough. Your love is all I ever needed. I wish you enough, too, Mom." They kissed and the daughter left. The mother walked over to the window where I sat. Standing there, I could see she wanted and needed to cry.  

I tried not to intrude on her privacy but she welcomed me in by asking, "Did you ever say good-bye to someone knowing it would be forever?" "Yes, I have," I replied. "Forgive me for asking but why is this a forever good-bye?" 

"I am old and she lives so far away. I have challenges ahead and the reality is the next trip back will be for my funeral," she said. 

When you were saying good-bye, I heard you say, "I wish you enough." May I ask what that means?" 

She began to smile. "That's a wish that has been handed down from other generations. My parents used to say it to everyone." She paused a moment and looked up as if trying to remember it in detail and she smiled even more. 

"When we said 'I wish you enough' we were wanting the other person to have a life filled with just enough good things to sustain them". Then turning toward me, she shared the following, reciting it from memory, 

"I wish you enough sun to keep your attitude bright.

I wish you enough rain to appreciate the sun more. 

I wish you enough happiness to keep your spirit alive. 

I wish you enough pain so that the smallest joys in life appear much bigger. 

I wish you enough gain to satisfy your wanting. 

I wish you enough loss to appreciate all that you possess. 

I wish you enough hellos to get you through the final good-bye." 

She then began to cry and walked away. They say it takes a minute to find a special person. An hour to appreciate them. A day to love them. And an entire life to forget them.

10X Business School as Part of GrowthPac!

Launching Soon.......
watch this space!!!

10X Foundations

our 1st 10X foundation in Sydney



Our 2nd 10X Foundation Group at 14 Martin Place.... what an amazing opportunity!!

what people are saying about the opportunity

The four ingredients of a great message

From:- Katya Andresen
COO and CSO at Network for Good

November 16, 2012
I like to boil down marketing and messaging to answering four simple questions. If you want to get someone to do something - donate money, buy your product, start exercising - you need to have a good response to these four questions. People want to know:

1. Why me?

Prove your personal revelance.

Why should people care about your message? They need to connect to you on an emotional level.

If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write.


2. What For?

If people take the action you request, what will happen? If you're a nonprofit, where exactly is a donor's money going? What will they get in return for their donation - personally and in terms of your programs? If you're a company, what benefit will people get from your product? How will it make a life better? The more specific and tangible, the better.

There is plenty of research on why this approach is important, and it's laid out in Network for Good's eBook, Homer Simpson for Nonprofits: How People Really Think and What It Means to Your Cause.

Why Now?

Create a sense of urgency and immediacy in your message. Why should someone act now as opposed to tomorrow? What is at stake right now?

Who says?

The messenger is often as important as the message.

People tend to do what other people are doing.

Tap into that by using trustworthy messengers.

People say friends and family are the most influential, so also think about how you can get your supporters to speak for you among their own circles of influence.

Before you give that next presentation, send that new appeal or make that sales pitch, make sure it contains the answers to these four questions. You'll be far more persuasive when you do.

What is this 10X Growthpac people are talking about?

What is this 10X Growthpac that people are talking about????

WATCH THIS SPACE?

What crisis? This crisis

Australia’s version of Dutch disease is turning into an emergency; we might have survived the GFC, but the way things are going we won’t survive the SMBC – the small to medium business crisis....What crisis? This crisis

by Alan Kohler

10 things to stop doing right now to be Happy!

from Inc Magazine

Happiness--in your business life and your personal life--is often a matter of subtraction, not addition.
Consider, for example, what happens when you stop doing the following 10 things:

1. BLAMING

People make mistakes. Employees don't meet your expectations. Vendors don't deliver on time.

So you blame them for your problems.

But you're also to blame.

Maybe you didn't provide enough training.
Maybe you didn't build in enough of a buffer.
Maybe you asked too much, too soon.

Taking responsibility - it's empowering--you can control the agenda and do things better the next time

2. Impressing.

clothes, cars , possessions, titles, accomplishments - are  "things." - People may like your things - it doesn't mean they like you!

Build genuine relationships make you happier, and you'll only form genuine relationships when you stop trying to impress and start trying to just be yourself.

3. Clinging.

When you're afraid or insecure, you hold on tightly to what you know, even if what you know isn't particularly good for you.

An absence of fear or insecurity isn't happiness: It's just an absence of fear or insecurity.

Holding on to what you think you need won't make you happier; letting go so you can reach for and try to earn what you want will. Even if you don't succeed in earning what you want, the act of trying alone will make you feel better about yourself.

4. Interrupting.

Interrupting isn't just rude. When you interrupt someone, what you're really saying is, 

"I'm not listening to you so I can understand what you're saying; I'm listening to you so I can decide what I want to say."

Want people to like you? Listen to what they say. Focus on what they say. Ask questions to make sure you understand what they say.

They'll love you for it--and you'll love how that makes you feel.



5. Whining.
Whining about your problems makes you feel worse, not better.
If something is wrong, don't waste time complaining. Put in that effort to make the situation better.

Fix it now.

Don't talk about what's wrong. Talk about how you'll make things better, even if that conversation is only with yourself.

And do the same with your friends or colleagues. Don't just be the shoulder they cry on.

Friends don't let friends whine--friends help friends make their lives better.





6. Controlling.
Yeah, you're the boss. Yeah, you're the titan of industry. Yeah, you're the small tail that wags a huge dog.
Still, the only thing you really control is you.

If you find yourself trying hard to control other people, you've decided that you, your goals, your dreams, or even just your opinions are more important than theirs.
Control is short term it requires force, or fear, or authority, or some form of pressure--none of those let you feel good about yourself.



Find people who want to go where you're going. 
They'll work harder, have more fun, and create better business and personal relationships. And all of you will be happier.

7. Criticizing. Yeah, you're more educated. Yeah, you're more experienced. Yeah, you've been around more blocks and climbed more mountains and slayed more dragons. 

That doesn't make you smarter, or better, or more insightful.That just makes you you: unique, matchless, one of a kind, but in the end, just you.

Just like everyone else--including your employees.

Everyone is different: not better, not worse, just different.

Appreciate the differences instead of the shortcomings and you'll see people--and yourself--in a better light.

8. Preaching.

Criticizing has a brother. His name is Preaching. They share the same father: Judging.

Just Be

9. Dwelling.
Learn from your mistakes. Then let it go.
When another person makes a mistake, see that as an opportunity to be kind, forgiving, and understanding.

The past is just training; it doesn't define you.

Think about what went wrong, but only in terms of how you will make sure that, next time, you and the people around you will know how to make sure it goes right.


10. Fearing.

We're all afraid: of what might or might not happen, of what we can't change, or what we won't be able to do, or how other people might perceive us.
So it's easier to hesitate, to wait for the right moment, to decide we need to think a little longer or do some more research or explore a few more alternatives.
Meanwhile days, weeks, months, and even years pass us by.
And so do our dreams.
Don't let your fears hold you back. Whatever you've been planning, whatever you've imagined, whatever you've dreamed of, just do it today.
If you want to start a business, take the first step. If you want to change careers, take the first step. If you want to expand or enter a new market or offer new products or services, take the first step.
Put your fears aside and get started. Do something. Do anything.
Otherwise, today is gone. Once tomorrow comes, today is lost forever.

How Monkeys Handle Inequality

This is a classic

 

Sparkmag: Govt Funding For R&D

Sparkmag: Govt Funding For R&D: With the recent overhaul of the Research and Development (R&D) Tax scheme, there has never been a better time for small compa...

Record-breaking mortgage month for biggest broker

extract from API

Liquidity Finance's  aggregator, Australian Finance Group (AFG), processed $3.1 billion worth of mortgages in October, the highest month recorded since early 2009, representing a 14.6 per cent month-on-month increase.

By State - New South Wales, investors are leading the charge and accounted for 43.1 per cent of all new loans in October.

Queensland saw the second highest proportion of investor finance (35.1 per cent) followed by Victoria (33.6 per cent) and Western Australia (29.9 per cent, of which most were First-time buyers).

    

Loan-to-value ratios (LVRs) rose to 70.5 per cent in October, the highest level since September 2009. Higher LVRs typically signal increased activity among first-time buyers.

Refinancing accounted for 34.8 per cent of mortgages processed, but that figure is at its lowest level since September 2009, he says. One in five new borrowers also chose to fix their loans.

History of the World in 2 minutes

How do you make innovation become part of your Organizations DNA?

What is innovation - doing something different, creating, thinking outside the box... Be it a product, service or process .

From 1 to 10 how do you rate innovation of the following organisations ?

Toyota
Ford
Google
Apple
Microsoft
Bsi
3M
Tata
10x
PWC
KPMG
Bhp
Xstrata
Nab
Westpac
Coles
Goodman fielder
Telstra
Optus
Vodaphone
Hauwei
Lucent / Alcatel
Nokia
Australian Government
NSW government
Victorian government
USA government
Norwegian government

How do you make innovation become part of your DNA ?

Click here to take survey Some that come to my mind are:-

• To encourage individuality ,
• being different ,
• empowering thought .
• Embracing failure and risk taking

3 key principles espoused by Julian Berkinshaw, Professor of Strategic and International Management at London Business School and co-Founder and Research Director of the Management Lab (MLab) are

Time Out

people need slack time to work through their ideas. 3M and Google, among others, have given “innovation time off” to their scientists and engineers. But most companies struggle to justify that level of slack, and aren’t confident it would be well used anyway. So a more focused approach may be more worthwhile.
Consider, for example, the UK software company, Red Gate. They first experimented with a “coding by the sea” initiative, where they got a bunch of volunteers to take over a beach house for a few days to see if they could make progress on a software product. This then expanded to “down tools week” which is a company-wide initiative, once a year, where everyone puts their normal routine work on hold and commits to doing something new, something a bit risky, or something that has been bugging them. There is also a “sweat the small stuff” day, once a quarter, for getting on top of the creeping bureaucracy and niggling problems that accumulate over time. These activities provide the necessary time out for employees, but with a reasonable degree of focus at the same time.

Loosely defined roles.

One of the biggest obstacles to innovation is the notion of a job description – it is a sure-fire way of narrowing an employee’s focus around someone else’s view of what is important, and of not making full use of his latent skill-set. Truly innovative companies avoid giving people job descriptions, or they find creative ways of encouraging them to join multiple projects. For example, the UK consumer products company Innocent (famous for its healthy smoothies) asks all its employees to help deliver its vision, “to make natural, delicious food and drink that helps people live well and die old.” Over the last few years, its big new product lines – including a healthy Veg Pot and its This Water line – have both come from ideas conceived and developed by mid-level employees.

Tolerance of Failure.

It is axiomatic that successful innovation requires tolerance of failure. Some pharmaceutical scientists will spend an entire career working on drug development without a single one of their products reaching the market. Strange, then, that so many of our management processes, the ones that support innovation, are designed to avoid failure and to ignore it when it does happen. We can try to breed tolerance for failure through our skills as leaders of others, but we also need to find ways of institutionalising this approach. Here are a few examples. Tata Group’s annual innovation awards include a category, Dare to Try, for the best failed attempt at innovation. Advertising agency Grey has a Heroic Failure award in similar vein. HCL Technologies has a prestigious leadership development programme which executives have to apply for by putting together, among other things, a failure CV listing their u

these 3 principles are all about translating ideas into action.

Making up ideas is fun- The hard part of innovation is taking ideas and putting them work. That is where the real progress is to be made.

Do you have ideas or case studies to share on how to make innovation an every-where, all-the-time capability?

Put your idea in comments below, and the person with the best idea will win a years access to 10X online business school valued at$4,000!

Lifecycle of a Start Up

A great graph on time and value, says it all!!!

A Bias For Trust Seth Godin

Two very simple truths:

a. Don't waste your time initiating relationships that aren't going to thrive and benefit both sides.
b. Productive connection requires mutual trust. You can't empathize with someone you don't trust.

If you enter an engagement filled with wariness, alert for the scam, the inauthentic and the selfish, you'll poison the relationship before it even starts.

Those you deal with won't be challenged to rise to your expectations of excitement and goodwill. Instead, they'll struggle in the face of your skepticism.

Instead of seeking and amplifying the sharp edges, consider focusing on the dignity and goodwill of the people you're working with.

Sure, there are people out there who will disappoint you. But expecting to be ripped off poisons all your interactions instead of saving you from a few dead ends.

An open mind and an open heart usually lead to precisely that in those that you are about to deal with. Perhaps we should give people a chance to live up to our trust instead of looking for the gotcha.

Just last week someone to whom I’d given some seriously great advice (which she acted on!) asked me in a Seminar after asking sceptical question after sceptical question if she had to make a choice to join B1G1 today.

I said, “Yes you do.” And then I quickly said, “Actually, what I just said to you had nothing to do with you joining B1G1. You don’t have to join B1G1 now — you can do it whenever you want. What I just gave you when I said ‘Yes, you do have to do it now’ was mentoring advice. It was advice for your entire business not advice about B1G1. Just let go. Do things now. Trust. And your business will blossom.”

Seth says it much more profoundly than I do. But we share the same conviction. Let’s say it again; ‘Perhaps we should give people a chance to live up to our trust instead of looking for the gotcha.’

Brilliant advice, Mr. Godin.

CRE8’s “Ignite your life leadership”

After 25 years of studying highly successful people, and becoming one himself, Brett Jones has developed CRE8 - a system that works to create what you really want in your life. Wealth, a passionate marriage, a fulfilling career or business, and a powerful healthy body. “Yes, you can have it all” – says Brett.

The Cre8 Leadership System is used by Crown Group, McDonald's, Procter and Gamble (all billion $ companies) and our 10X Geraldton Partner Greg Smargiassi, swears by him!

Brett Jones will be presenting  CRE8’s “Ignite your life leadership” seminar at our offices which will reveal how the system works.

When:-  7pm on  Thursday 1 November 2012.

Where:- Level 7, 14 Martin Place, Sydney 2000

Because we are hosting the event, I have negotiated 20 complimentary tickets (valued at $550)   Click here to register your place

At this  Ignite Your Life Leadership evening,  Brett will show us how to construct NEW LIFE HABITS that will drive our success:

• Create a MILLION dollar business

• Build a millionaire lifestyle

• Learn what really motivates a team

• Create work/life balance

• Become a better, more aware leader and parent

• Learn the skills that lead Richard Branson to be able to run 53 companies.

• Breakthrough patterns of limiting behaviour that hold back your success.

• Bring those you love closer with your behaviours

• Grasp your passion, to push through to new levels of achievement

To your success!

Ivan 

Capital … Is it really the Holy Grail for Startups?

New businesses can succeed without an external cash injection. It may take more time, resilience and persistence and it will require you to have a good support/mentoring network. Have the confidence to know if you focus on providing the highest quality experience for your clients, manage your costs appropriately and believe in your abilities, you can succeed.

10 Lessons From Black Monday

Tom Stevenson is an investment director at Fidelity Worldwide Investment. article from morningstar 

1. Keep calm and carry on. The FTSE 100 ended 1987 higher than it started and within two years the index had surpassed its pre-crash peak. By the time you have recovered your equilibrium, the moment to sell has very likely passed and by panicking at this stage you will simply miss out on the subsequent recovery.

2. Look through the market gyrations to what is happening in the real world. The 1987 crash was triggered by over-exuberance (the market had risen by nearly 40 per cent in the first nine months of 1987) and was then compounded by automated computer trading. The underlying economy was sound at the time - hence the quick recovery.

3. Take a long-term view. The 1987 crash looks insignificant on a long-term chart today even though, at the time, it felt like the end of the world.

4. Be prepared for the worst and don't put all your eggs in one basket. I was in Hong Kong at the time of the 1987 crash - the market there shut for a week, emphasising the point that emerging markets can sometimes be markets from which it is difficult to emerge in an emergency.

5. Don't try and time the market. When your emotions are running high you will make the wrong investment decisions because our brains are hard-wired to run from danger. The best investors do the reverse - they walk towards danger, albeit with their eyes wide open.

    

6. Invest regularly, a little at a time. This way, you will take advantage of market falls like the 1987 crash, picking up a few shares or units in a fund when they are cheap and even though your mind is telling you to put your money under the mattress.

7. Reinvest your dividends. The chart below shows the performance of the UK stockmarket since the 1987 crash - the lower line reflects just the capital growth while the second includes the compounded benefit of putting dividend income back to work in the market.

8. Keep some of your powder dry. Crashes happen, and when they do you want to have some ammunition ready to take advantage of them. It may be frustrating to have even a small proportion of your savings earning next to nothing in cash when shares are rising, but so too is being unable to capitalise on bargain basement prices when periodically they appear.

9. Beware of buying high and selling low. Remember that the stockmarket is the only market in the world in which we prefer to buy when prices are high and are put off by low prices. Think about how you would buy fruit and veg at a street market. You would behave in exactly the opposite way.

                                    

10. Watch costs but worry more about value. The difference between the charges on an actively managed fund and a tracker might be 1 per cent a year. If you back the right manager, however, that might be the best 1 per cent you ever invested.

Be the Change you want to see in the World!

It's amazing how you can achieve change with encouragement, fun, inspiration and a great teacher! What a treat at Manly Corso

Property Investing through your Superannuation

November 2012 Purchasing an investment property through your superannuation is one of the most innovative and complex strategies currently available. Ark Total Wealth has been recommending this strategy to its clients since legislation was amended in 2007. At this educational seminar, Ark Total Wealth will share the following with you; - What is a Self Managed Superannuation Fund and the benefits and risks - How to put together the structure to purchase an investment property in your super - How to analyse an investment property - The different loan structures available within super - Costs and Risks of implementing this strategy - How this may fit into your overall wealth creation strategy There is no cost to the seminar and you will have access to qualified advisors throughout the night to answer any questions you might have. If you can't make either seminar, please feel free to 'click for an advisor' to request more information. Regards, The ARK Total Wealth Team Seminar To register just click the link below; Thursday 8th Nov @ 12:15pm for a 12:30pm start  Wednesday 14th Nov @ 5:45pm for a 6:00pm start Duration: 1 hour Location: Suite 702, Level 7, 14 Martin Place (entrance through Pitt Street) Tea, Coffee and Nibbles will be supplied http://arktotalwealth.com.au/email_enquiry.html https://www.facebook.com/arktotalwealth https://www.facebook.com/arktotalwealth

www.arktotalwealth.com.au  | info@arktotalwealth.com.au

5 Pointers to help you create you Unique Selling Proposition

Your uniqueness separates you from competitors in the minds of customers. How does your service or product better service your client than anyone else?

Identify your Unique Sales Proposition (USP)  or “Point of Difference” from the customers perspective.

Give them a compelling reason to buy!

It goes without saying that you need to have as a standard minimum, a great product or service, and a story of how your product or service is special and why your customer should trust you.

5 Pointers to help you create  and promote your Unique Sales Proposition

1. Identify your target customers            
2. What customers pain do you solve?
3. List three customer benefits by using your product or service. (from the clients perspective)
4. Are any of these benefits unique or better than your competitors;
5. Make a list of the ways to communicate and promote what makes you unique eg, website, brochures, emarketing, webinars, events, seminars,  on-hold messages.

What is your Unique Selling Proposition? For the best answer, I will arrange you to promote your business in Spark Magazine (www.sparkmag,co) on a video, that can also be posted on your website and other social network sites!