Sunday, May 19, 2013

What is Innovation

I was researching innovation..... and this is a standard definition

"The design, invention, development, and/or implementation of new or altered products, services, process, systems, organisational structures, or business models for the purpose of creating new value for customers and financial returns for the firm" - US Dept of Commerce.

What does it mean.... my interpretation

"The creation of new shit to add value to customers for financial returns"


why do people make things so difficult!!

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