Cuttable Hits $100M Valuation by Solving Advertising’s Biggest Bottleneck

Founders / Company

Cuttable — AI-powered advertising production platform

Led by James Kroonenburg (ex-A Cloud Guru)

💰 Capital Raise

Cuttable has raised $5.7M, reaching a $100M valuation, up from $44.5M last year.

Investors

New:

• Airtree Ventures
• Glitch Capital
• Benjamin Duncan

Returning:

• Square Peg Capital
• Rampersand

Strong signal: existing investors doubled down

What Cuttable Does

Cuttable enables companies to:

👉 Generate multiple variations of ads using AI

👉 Deploy across Meta, Google, TikTok

👉 Let algorithms test + optimise performance automatically

Instead of creative teams manually producing ads…

👉 Cuttable turns advertising into a system of continuous experimentation

Traction

• 220+ brands using the platform
• Strong adoption across e-commerce (e.g. Appliances Online, Brooks Running)
• Expansion into the US market
• New York office launched
• Strategic collaboration with Meta APAC

⚡ The Core Insight

“To succeed, you need to make a lot of ads to test a lot of ideas.”

This is the unlock.

Modern advertising is no longer about:

❌ One great campaign

✅ Thousands of micro-experiments

Cuttable is building the infrastructure for this new reality.

The Real Problem (And Why It’s Huge)

Performance marketing has a hidden constraint:

👉 Creative production bottleneck

• Media buying is automated
• Distribution is algorithmic
• BUT creative is still human-limited

Cuttable removes that bottleneck.

👉 More creatives = more tests = better performance

👉 Better performance = more spend

👉 More spend = platform lock-in

This is a compounding engine

The Strategic Pivot

Early insight from the founder:

Cuttable rebuilt its platform to be fully AI-driven, removing reliance on human creatives.

That’s not iteration.

That’s a category shift.

Founder Edge

Airtree nailed it:

“Ability to build product, assemble teams, and scale globally.”

But the deeper signal is this:

👉 Founder still codes daily

👉 Product evolving every 6 months

👉 Speed > perfection

This is builder DNA in an AI cycle

The Hidden Disruption

One of the most overlooked insights:

“We move faster with 7–8 engineers than we did with 100+.”

Let that land.

AI isn’t just changing products.

👉 It’s changing company design

• Smaller teams
• Higher leverage
• Faster shipping
• Less coordination drag

This is the rise of AI-native companies

📊 BSiVC Take

Cuttable sits at the intersection of:

• AI
• Performance marketing
• Creative production

But the real opportunity is bigger:

👉 Owning the feedback loop between creative and performance

Whoever owns that…

👉 Owns ad spend

👉 Owns optimisation

👉 Owns the customer

🚀 The Bigger Trend

We are watching a structural shift:

Old World Vs New World

Campaigns vs Continuous testing

Creative teams vs AI generation engines

Big teams ve Small, high-leverage teams

Ideas-first Vs Data-first

Cuttable is building for the new world

👀 Final Thought

This isn’t just an adtech company.

It’s a glimpse into the future of work:

👉 Fewer people

👉 Better tools

👉 Faster iteration

👉 Infinite output

And one key truth:

👉 The companies that can generate and test ideas fastest… win.

Business is War. Business is Baking a Cake. And I learned this in the most unexpected way

3 mates - Lionel, a gynaecologist with a passion for baking , Paul, an author and Zionist living in Israel and Ivan (me) an accountant and connector

I’ve been watching my friend Lionel Steinberg bake on Facebook for years creating masterpieces with nothing special 

Just flour, eggs, sugar.

But what struck me was how… deliberate everything was.

Measured ingredients.

Precise timing.

Steps followed in order.

You couldn’t rush it.

You couldn’t skip steps.

You couldn’t “wing it.”

If you did… the cake failed.

⸻

As you might know - my passion is business - observing  and if I’m lucky , getting involved with organisations watching them implement strategies and scale.

And now , watching the war in the Middle East unfold —observing how wars are won, how leaders think and how strategies unfold.

That’s when it clicked.

Baking a cake. Winning a war. Building a business.

They’re all the same game.

⸻

The Moment It Hit Me

In business, I kept seeing the same pattern:

Smart people.

Great ideas.

Plenty of opportunity.

And yet… why are people not successful ? 

Not because of a  lack of talent.

But because they were skipping the fundamentals

It’s  like:

• Throwing ingredients into a bowl and hoping for a cake

• Sending soldiers into battle without a plan

And then wondering why it failed.

⸻

The Framework That Is  A Game Changer 

Once you see it, you can’t unsee it.

Everything—whether it’s a cake, a war, or a business—follows the same structure.

⸻

1. Purpose — Why This Exists

The cake is for someone.

The war is for protection.

The business is for impact.

Without purpose, you’re just moving.

Not progressing.

⸻

2. Vision — Seeing It Before It Exists

The baker sees the finished cake.

The general sees victory.

The founder sees scale.

If you can’t clearly picture the end…

You’ll never build it.

⸻

3. Strategy — How You Win

This is where most people fall apart.

They confuse activity with strategy.

But strategy is about choice.

• What you do

• And what you don’t do

In baking, it’s the recipe.

In war, it’s positioning.

In business, it’s your market and model.

⸻

4. Planning — Making It Real

Ingredients. Tools. Timing.

Troops. Logistics. Intelligence.

People. Systems. Capital.

Without a plan, everything stays theoretical.

⸻

5. Execution — Where It Actually Happens

This is the hard part.

Mixing. Baking. Adjusting.

Deploying. Reacting. Adapting.

Selling. Building. Delivering.

Big visions don’t fail because they’re wrong.

They fail because execution is inconsistent.

⸻

6. Measurement — The Truth Teller

You taste the cake.

You assess the battlefield.

You track the numbers.

Feedback isn’t optional.

It’s everything.

⸻

7. Momentum — The Hidden Multiplier

When the cake works—you celebrate.

When you win a battle—you lift morale.

When the business grows—you recognise it. You celebrate wins 

Momentum compounds faster than strategy.

⸻

8. Reset — The Infinite Loop

Then you do it again.

Better. Faster. Smarter.

Because success isn’t an event.

It’s a system.

⸻

The Brutal Realisation

Most people don’t fail because they’re not capable.

They fail because:

• They skip steps

• They chase shortcuts

• They avoid discipline

They want the outcome…

Without respecting the process.

⸻

The Modern Layer: Why This Matters More Than Ever

Here’s what’s changed.

In today’s world:

• The best product doesn’t always win

• The smartest person doesn’t always win

The best distributed idea wins.

You can bake the perfect cake…

But if no one sees it, it doesn’t matter.

⸻

Where This Connects to Referron

This is exactly why I’ve been so focused on building Referron.

Because in business today:

It’s not just about what you build.

It’s about how it spreads.

Who shares it.

Who refers it.

Who opens doors for you.

Your network isn’t just important anymore.

It’s everything.

⸻

Final Thought

That moment watching Lionel in the kitchen changed how I see business, and my friend Paul in Israel

Success isn’t random.

It’s not luck.

It’s not even brilliance.

It’s:

Clarity → Strategy → Execution → Measurement → Adaptation → Repeat

Whether you’re baking…

Fighting…

Or building…

The rules don’t change.

⸻

Call to Action

If you’re building something right now, ask yourself:

👉 Where am I skipping the process?

👉 Where am I relying on hope instead of structure?

Because that’s usually where things break.

⸻

💬 Curious—what do you think most people skip?

Purpose / Strategy / Execution / Discipline

⸻

🇦🇺 From Australia to America: Veyor Raises $10.5M Series A to Digitise Construction Logistics

Another Australian SaaS company quietly building global infrastructure.

Veyor and CEO Richard Fifita have raised  $10.5M Series A, valuing the company between $50–75M.

The round was led by Marbruck Investments, with participation from CoAct Capital, alongside returning investors Investible and SpringCapital.

And they did it during what many are calling “SaaS-magedon.”

That alone says something.

🏗 The Problem: Construction Still Runs on Email & Spreadsheets

Construction logistics — one of the largest operational cost centres in the built environment — is still often coordinated via:

• Email chains

• Phone calls

• Excel spreadsheets

• Manual scheduling

Logistics inefficiency costs billions.

🏗 The solution : 

Veyor replaces that chaos with a real-time system of record for site deliveries and material flows.

It connects:

• Contractors

• Suppliers

• Tenants

• Asset owners

Across complex projects.

This isn’t just workflow software. It’s operational infrastructure.

📈the stats that brought on the investment 

• 🇺🇸 The US now accounts for 30%+ of revenue

• 📊 Growing at 150%+ YoY

• 🏗 60+ customers across 30+ US states

• 🎯 Expected to exceed 50% of total revenue within 12–24 months

    •   💵It’s a big market - Construction is a trillion-dollar global industry

That’s product–market fit.

Richard called this a “step-change moment”:

“Our vision is for Veyor  to become the system of record for site logistics globally.”

.If Veyor becomes foundational infrastructure for material coordination, the TAM is enormous.

This is the kind of Australian SaaS story we like:

• Solving real-world, operational problems

• Clear ROI

• Enterprise traction

• US expansion strategy

• Infrastructure positioning

While many SaaS players are struggling with valuation compression, Veyor is growing into it.

Logistics may not be flashy. But infrastructure always wins.

Congrats to the entire Veyor team.

Let’s go 🚀