The power of relationships data and the ability to influence

lisa Harrison wrote a great article on linked in on the power of relationships data and the ability to influence

Data is important to convince people to make a section and influence them to do something - but here’s the thing………..

No matter how much data you have - to influence people - you need to build a relationship - and to build a relationship you need trust and you need to add value .

Love John Maxwell’s comment - leadership 

is about being able to Influence - nothing more nothing less - and leadership or influence without a relationship is pressure you don’t want 

People don’t care how much you know unless they know how much you care - and there’s no better way to show this than giving them a warm introduction to someone you know like and trust.

And to do this easily - #referron is a game changer 

- #Create your digital business card and showcase your superpower 

- #Connect with people and build your Rolodex 

- #Refer people to relevant people in your network that you know like and trust 

- #Track and follow up your activity 

https://www.linkedin.com/in/lisajharrison?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Ideally secures $16m Series A as investors deepen bet on real-time consumer insight

Auckland and Sydney based market research start-up Ideally has raised $16 million at $100m valuation in a Series A round.  Founded by James Donald, Joshua Nuu-Steele and Brendan Cervin, Ideally is targeting a long-standing inefficiency in the research industry: the time and cost required to generate actionable insight. 

Investors 

led by Shearwater Capital, with participation from OIF Ventures, Altered Capital, Icehouse Ventures and Ecliptic VC, as investors increase their exposure to platforms reshaping how companies understand customers.

OIF Ventures, an early backer of Ideally, has maintained its support through the latest round, underscoring conviction in the company’s trajectory and category positioning. The broader syndicate — spanning Australia, New Zealand and global investors — points to ambitions beyond the domestic market.

Investors are effectively backing the emergence of what some describe as “insight infrastructure”: software that embeds customer understanding directly into daily workflows, rather than treating it as a periodic function.

The problem it Solves 

Traditional research processes can take months and cost six-figure sums, typically delivered through external agencies and static reporting. Ideally’s proposition is to collapse that cycle into a continuous, on-demand workflow, enabling teams to test ideas, validate creative and gather feedback in near real time.

Customers

The company has gained traction across more than 250 brands in Asia-Pacific and the United States, embedding its platform across product, marketing and commercial functions.

Among its customers, Treasury Wine Estates has used the platform to reduce product development timelines from six months to under 90 days by incorporating consumer feedback earlier in the process. Burger King is testing limited-time menu items prior to launch, while Google is applying the tool to link user insight more directly to creative development.

Where to from here? 

The investment reflects a broader shift within corporates towards faster, more iterative decision-making as product cycles shorten and competitive pressure increases. Platforms that enable continuous feedback are beginning to displace traditional, episodic research models.

For Ideally, the next phase will focus on scaling enterprise adoption and deepening integration across decision-making processes. The company is aiming to become a default layer in how organisations test, learn and iterate.

If successful, the shift would mark a departure from traditional research models towards a system where insight is continuously generated and immediately applied — reshaping how companies bring products to market and manage risk.

Veyor raises $10.5m to solve a construction logistics gap

L-R: Veyor COO and CFO Stephen Rockett, CTO Anil Roychoudhry and CEO Richard Fifita. 

In a venture capital market obsessed with artificial intelligence, Australian construction tech firm Veyor has proved the biggest money is in solving the “boring” problems.

The company just raised $US7.5m ($10.6m), valuing it at up to $75m, to fix a logistics flaw costing the construction industry thousands of dollars per hour.

The round was led by international venture capital firm Marbruck Investments, with participation from CoAct and returning investors Investible and SpringCapital. This follows a $2.75 million pre-Series A round in 2024.

What Veyor Does

Veyor builds operational software that digitises site logistics and materials coordination. The company says this is an area of construction that is still frequently managed through email chains and spreadsheets.

The platform functions as a real-time system of record for deliveries and material flows, bringing together contractors, suppliers, tenants and operators across complex projects and assets.

After pricing the model in Oz , Veyor’s CEO and co-founder Richard Fifita says the Vision is to become the system of record for site logistics globally.



The US now accounts for more than 30% of its revenue and is growing at more than 150% year on year. The company supports more than 60 customers across 30-plus US states and expects the US to exceed 50% of total revenue within 12 to 24 months.