Sunday, October 12, 2014

Join the referron user group to maximise the benefits of referron

Join the Referron User Group to enhance your referral and referron skills. Be sure to update your experiences and insights from your use of referron and your experience of referral marketing 

Wednesday, October 08, 2014

Ride Surfing

RIDE-SHARING services such as Uber, SideCar and Zimride are incredibly popular in the US for those needing a ride or willing to offer one. But following a long campaign by the taxi industry, there are moves afoot to close them down. The firms already have been fined $US20,000 each in San Francisco. In Australia the picture is rosier for now with Uber rolling out Uber Business, which allows companies to be billed to a single card. The Australian start-up RideSurfing, meanwhile, is expanding its recently launched Sydney ride-sharing service, with Perth coming aboard. Riders give the driver a donation they feel appropriate for the trip, rather than a formal fare. CHRIS GRIFFITH

Friday, October 03, 2014

Big Corporates - Innovate or Die!!

Innovation is becoming the buzzword - not only in the innovation hubs of startups - but also in the land of the big corporates

Indications that the Bureacratic Disease is setting in
  • Are you starting to defend your margins through pricing?
  • Is bureaucracy rife and issues re people trying to maintain their positions an, titles and jobs a problem?
  • Is it a mission to do something different?
  • can you relate to the drain phenomena?
  • Is the early vision of your Company exhausted?
A growing number of large brands are investing in non-core innovation for Growth. They must.
Disruption knocks. For some, disruption has all but destroyed the current status quo.

As my mentor Allen Pathmarajah says - when the rate of change on the outside is greater than the rate of change on the inside, the end is near.

there are 2 fundamental reasons why large corporates don't thrive in innovation
1. risk appetite is low and
2. fear of failing

Below are 8 examples of how organisations have started to infuse innovation into their culture
  1. Silicon Valley outposts, Nestle detting up a facility there
  2. Telstra supporting Muru-D
  3. Google supporting Fishburners
  4. On-Premise accelerators: Polleniser incubating Spreets
  5. Co-location with entrepreneurs, such as the RocketSpace model in San Francisco (soon             NYC and London)
  6. Continual learning - The Innovation Masterclass and the 10X Coaching Club and its                   accredited Business Diploma
  7. Attending investor forums
  8. Create a space where its ok for risky behaviour and the ability to push the edge with the             comfort that its ok to fail 
Many organisations need a good dose of new leadership to make innovation real and sticky.

Innovation is not a nice to have - its a necessity - and its good business.

Steve Blank talks about innovative businesses needing to both improve and invent!

So - in summary
  • Continuous disruption will be the norm for corporations in the 21st century
  • Continuous innovation – in the form of new businesses-  will be the path for long term corporate survival
  • Current corporate organisational models are inadequate for the task
  • Look to set up an Innovation Mastermind Group

The video below ( emphasizes that companies will need to have an organization that can do two things at the same time:  executing and improving existing models and inventing  – new and disruptive – business models.

When I speak to a founder of a start-up - it really gets my juices flowing 

They don't talk about building a lifestyle business (which represents 90% of all SME's). My Dad was a pharmacist, and his why was to earn enough money to live well, feed and educate his family and enjoy a day at the races to get is adrenalin pumping…..

Founders of Startups talk about

  • How they are going to change the world by doing something important
  • They are disrupting
  • They are making a massive difference
  • They are going to take over the universe
  • They are excited and they are on a mission

DO you think there should be a position for an Chief Innovation Officer? 
Can this position be outsourced? 
Would you like to learn more about innovation? 

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