Upflowy raises $4m in Feb 22 and is launching its Co-Pilot - Psyke

Founders of Upflowy   Guillaume Ang  , Matthew Browne  and Alexandre Girard  raised  $4m in Feb 2022 and an excited to see the launching of Psyke!

The funding is being used to 

• grow the team to 40, 
• go to the USA,
• Enhance platform capabilities by integrating AI and predictive personalization and 
• develope an ai co-pilot Psyke.

Upflowy is  launching its Psyke next week  - an AI-driven game changer for marketing automation and customer experience optimization.

Am looking forward to the product launch on Wednesday 26 February . (Click here to register ) )

Investors

The funding round saw participation from:

• Counterpart Ventures (Lead Investor)
• Tidal
• Global Founders Capital
• Black Nova
• Antler

These investors reaffirmed their confidence in Upflowy’s innovative approach, doubling down on their previous commitments.

What Upflowy Does

Upflowy offers a drag-and-drop no-code platform that helps businesses create, test, and optimize customer experiences without needing developer support. The platform enables:

• Boosting conversion rates
• Personalizing sales and marketing journeys
• Understanding customer drop-off behavior
• Experimenting and optimizing sign-up flows

The company has already helped hundreds of businesses, including B2B tech firms, SaaS providers, healthcare brands, fashion retailers, and national sports teams, achieve significant growth through its intuitive solution.

Quotes from the Founders

Guillaume Ang, Co-Founder & CEO of Upflowy:
"Businesses have long been reliant on engineering teams to manage marketing and customer engagement, but this slows down agility. Upflowy removes these barriers, enabling companies to optimize user flows quickly and effectively. This funding will help us expand globally and introduce game-changing AI solutions like Psyke."

Matthew Browne, Co-Founder of Upflowy:
"We built Upflowy to make customer engagement effortless and data-driven. With Psyke, we’re taking it a step further—combining AI and neuroscience to help businesses generate high-performing marketing campaigns at scale, in just hours instead of weeks."

Alexandre Girard, Co-Founder of Upflowy:
"Marketing teams are under immense pressure to do more with fewer resources. Upflowy empowers them with a no-code solution that accelerates campaign execution, improves conversion rates, and delivers measurable business impact."

The Future of Upflowy

With its latest funding and the introduction of Psyke, Upflowy is set to redefine how businesses approach digital engagement. As AI adoption in marketing grows—85% of CMOs plan to increase AI investment in 2025—Upflowy is positioned as a leader in AI-driven marketing automation and customer experience optimization.

Interested in seeing Psyke in action? Join the upcoming product demo on Wednesday, February 26, at 12 PM AEDT.

RSVP Now 👇

https://lu.ma/1q6y39qi

Entrepreneurship is not for the feint hearted!

Steve Blanks latest article on needing to go through the hard yards of peeling potatoes to doing the crummy inane jobs - like peeling potatoes  - was all part of the process enabling him to become a successful entrepreneur!!

Becoming a sussessful entrepreneur is not for the feint hearted  -and let me tell you - the odds are not in your favour!!!! 

 There’s no shortcut…. And the risks are massive !!!!

You can read as many self help books and how the facebooks, NVIDIA and Amazon’s have done it ….. but unless you’ve done it , failed, pivoted , failed again , and joined that exclusive club -  “club fear” - 😨 - the chances of making it are thin! 

Some sage advice ….. If you’re not passionate about what you do - get a job!!!! ! 

Spoiler 🔔 alert 

To create a perfect product ….. there are a number of things that need to get done to make it right….. and you need to make it right every time !!!!

Who would have known that my career starting out  as an accountant would take me down the road to become an entrepreneur running my own business ….  

These are some of the lessons I learnt that couldn’t be learnt at Uni or from books that enabled me to survive as an entrepreneur! 

(some items below inspired by Steve’s blog;)

• While peeling potatoes during basic training-  a mundane job - was bfo 1 (blinding flash of the obvious) unless you do it right - you not gonna feed 10,000 people!!! 
• Worked for months telemarketing - making appointments for a startup - understanding that to get 1 sale - we needed to make 100calls and send out 20 proposals !  (Taking the concept of “knowing your numbers to a new level) 
• Answered 100s of Requests For Proposals (RFP’s.) 
• Designed tradeshow booths, spent long nights at shows setting them up, and long days inside them during the shows.
• Write 1000s of blogs, and made countless sales presentations (treading the line between sales, marketing, truth, and competition), 
• press releases (getting a degree in creative writing without being an English major,) 
• flew to hundreds of customer meetings on red-eyes at a drop of a hat (making sales guys rich and gaining a huge appreciation for their skills.)
• Partnered with engineering trying to understand what customers really wanted, needed and would pay for, versus what we could actually build and deliver (and learning the difference between a simply good engineer and working in the presence of sheer genius.) 
• In the sprint to completing a government tender issued on 20 December that had to be completed by 31 December , slept under the desk in my office with our entire team!

Each of those crummy, tedious, exhausting jobs and the 100s more -  made me understand how hard they were. 

Each made me appreciate the complexity of the systems (with people being the most valuable) that make up successful companies. 

It made me understand that they were doable, solvable and winnable.

By the time our business started taking shape - I knew what each job in my organisation  meant because I had done every one of them. 

I knew what it took to get each  job done and cog turned  (and screw them up) which has given me  a huge respect for every member of our team …..  without their passion and dedication and expertise - our business would never have survived! 

Herea a link to  Steve Blank’s  article

🥳 upcover , Australia’s digital-first commercial insurance broking company has raised $19M 🥳

Founders  …. Amish Sinha Skye Theodorou and Sajjad Naveed  have raised $19m in a series a round for their company Upcover, which they founded in 2021.,

The funding will support the expansion of digital insurance products in 2025, building on its existing base of 60,000 businesses using the platform.

The Pain 

They Identified a pain that general insurance is mainly analogue and very little digital with less choice . The existing analogue customer experience is painful and cumbersome , and has provided an enormous opportunity for a digital disruptor to change the paradigm.

The Investment and the Investors 

The round comprised of $11 million in equity, with  $8 million raised by the way of debt financing from Marshall Investments.

The Antler team helped build a panel of 

Investors include the whose who of  VC including 

• RealVC (Paul, Martin and Matt), alongside Marshall Investments Pty Ltd (David Marshall, Christopher, Anthony, and Daniel)
• Antler's Global Elevate Fund (Fady, Teddy and Martell), 
• Gandel Invest (Tony and Adam Gandel), 
• MoreThan Capital (Tim Throsby and Caroline C.), 
• Angophora Capital (Guido Belgiorno-Nettis and Massimo) and  
• RAC WA BetterLabs (James, Derek and Brad). 

I love the way the founders acknowledge their mentors and team including -  Richard, Brian Hartzer, John Lydon, Christian Wanner, Raf, Benjamin Haan, Melanie Slack

The Upcover Marketplace  

More than 3m ANZ businesses buy $20B in business insurance every year, 90% of it via emails and pdfs. From quoting, to getting their insurance docs to paying for their policies to renewing them - everything is analog.

Their goal was  to make business insurance digital, accessable and affordable 

Since launching the upcover platform in 2021, they have signed on more than 20 global & local insurers and underwriters, enabled digital insurance journeys for thousands of industries and assisted 60,000+ ANZ SMBs, startups and scale-ups with business insurance. And they are just getting started. 

What Amish Sinha has to say 

“Anthony Millet you were an absolute rock in our capital raise journey last year and upcover wouldn't be where it is today without you and Bede believing in Skye Theodorou, Sajjad Naveed and I. “

“We owed this one to everyone on the upcover team. Couldn't be prouder of what we have built and are building for our business owner customers 

upwards and onwards 🚀”

#startup #scaleup #insurtech #insurance #capitalraise #founders #australia