What do the whales need to do to survive?

The big, slow-moving slow-learning bureaucracies of the 20^thCentury will be no match for the agile teams, networks and vast ecosystems that are emerging in 21^st Century firms.

For whales to survive....

• lifelong learning - create scalable learning vs scalable efficiency 
• employees treated as assets and intellectual capital vs liabilities
• create agile teams within organisations , networks and connected networks of collaboration between people 
• create an ability for innovators to access their infrastructure and collaborate - apple with app developers creating value for the consumer -  app developers are part of the ecosystem.  They have no idea whether an app is worth a damn so they  let the producer put it in the app store.  If it succeeds, they get a rev share. If it fails, it goes away.

Efficiency vs adding value is key 

Creative Economy firms like Apple [APPL], Amazon [AMZN], Salesforce [CRM], Zara [BMAD:ITX] and Whole Foods [WFM], give more attention to competing on the basis of the value they add to customers than to simply how efficient they are.