An elevator pitch is not a sales pitch; it is a creative and succinct way to generate interest in the listener.
With that in mind, here are my 4 rules for creating an engaging elevator pitch:
1. Don't do it in an elevator unless asked!! Just be pleasant!
2. Make it tight.
It needs to be short, sharp, professional abd natural. It needs to flow from you !!!
3. Share your USP.
A USP is your Unique Selling Proposition. One example of how to craft a pithy USP is to alter a bland, general statement such as, “I’m an accountant and coach and consultant” to something like, “I connect entrepreneurs , business owners and leaders to people and money” instead. This is short, powerful and informative, i.e. the perfect combination for part of an effective elevator pitch.
4. Pass the eyebrow test.
Sam Horn talks about the "eyebrow test." If what you say in your elevator pitch causes the listener's eyebrows to go up, you've got 'em!
Leave them wanting more
If the listener’s eyebrows scrunch down, you’ve just confused them. Find a new pitch.
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