Espresso Displays co-founders (from left to right): Scott McKeon, Will Scuderi, Fabian Maritato and Gary Caldarola. Photo Nic WalkerEspresso Displays has landed seed investment from Richard White after bootstrapping from crowdfnding .
Espresso recognised that workers require flexibility and tools to work from anywhere, and created the portable screen….. enabling workers to be as productive from the local cafe or kitchen table as they could be in an office setting, given the right tools.
In 2018, within 24 hours of posting a discounted prototype with a $300 price tag on Kickstarter’s crowdfunding platform, the duo had secured $10,000 worth of pre-sales. By the third day this had risen to $100,000.
And then Covid struck cementing flexibility into modern work practices. They had $1 million worth of pre-sales and customers in 35 countries waiting for its product.
Their Turnover has grown to $5m in last 6 months and staff has grown to 30 as people regard the Espresso as a “must-have” productivity tool
The secret - google AdWords, word of mouth, Covid and an amazing product at a reasonable price .
Mitronics founder Roger Amir says it’s a must have for every employee
Scuderi spent Covid lockdown holed up in an apartment in the electronics capital of the world setting up Espresso’s supply chain
” You have to hustle your way through China but that doesn’t mean you can’t be successful there.”
Espresso says Australia is a great place to start and grow a business, and to test new products.
Gems from the collection founders
Will Scuderi tells Agnes King at AFR
Ignore naysayers and don’t be afraid to swim against the tide.
He says the research and development tax rebate makes domestic engineering talent “relatively affordable compared to the rest of the world”.
Want to know more about the RandD tax concession ?
Speak to Mick Lynch at BSI Innovation!
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