Very often , strategic partnerships are more valuable than venture capital!
There is no dilution in your existing business , and there is shared profit/revenue on business that you do together!
Often a win win win at its finest!
A win for each other party and more important a win for the customer!
An example of a strategic partnership at its finest
Israeli startup Joyned - an innovative social booking technology will be used across NexusTours online platforms. (serving the Caribbean, Central America, and North America.)
This strategic partnership will enhance the travel experience for users in 20 countries across these regions. The technology enables people to invite friends and family to the NexusTours websites, and collaborate in a private, on-site platform to discuss and book group trips.
A win for the customer
Joyned’s technology transforms the reservation process for Friends & Family (F&F) travelers, resulting in significantly higher conversion rates and an enhanced user experience for businesses utilizing the Joyned Booking system.
Jonathan Abraham, CEO of Joyned, said: “”we look forward to working closely together in future to provide the best experience possible to customers. “
A win for Nexus Tours
Joyned Booking will shorten the decisions and debates of customers in real-time, while F&F travelers explore NexusTours’ site offering which includes a choice of trips to 58 different destinations.
Rubén Gutiérrez, President of NexusTours, enthused: “Through the utilization of Joyned’s booking technology, we’re not only able to enhance the customer experience, but also maintain a competitive edge in our industry. So far, we have seen an impressive 20% increase in conversion rate among customers
A win for Joyned
Their technology is being deployed and enhanced that can hopefully make it ubiquitous for the travel industry
Kevin O’Hara, thanks for the heads up boet!
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