What does Melbourne based asset tracker - Airtrack and USA video messaging platform Loom have in common?

They have both been acquired by Atlassian to strengthen its Jira base! 

What does Airtrack do?

Founded by Mike Jones and Fulvio Inserra,

AirTrack Software, a cloud-based platform for monitoring databases, it gives a complete and accurate picture of a company’s  assets, services, and all critical assets within their organisations, minimising operational risks, costs and attack surfaces,” 

The AirTrack acquisition builds on Jira Service Management’s rapidly growing customer base which currently sits around 50,000 globally. It will provide them with  a fuller, more accurate picture of all critical assets, minimizing operational risks, costs, and attack surfaces

AirTrack builds on Atlassian’s previous investments in service management, including Opsgenie for alerting and on-call management, Code Barrel for automation, Mindville Insight for asset and configuration management, ThinkTilt for low-code/no-code forms, Halp for conversational ticketing, and Percept.ai for cutting-edge AI capabilities.

The Airtrack  buyout also comes on the heels of a US$975 million ($1.5 billion) deal for video messaging platform Loom- founded in 2016.

What does loom do? 

Loom is a web based to to record a user’s face and screen simultaneously, and it eventually became a popular way for geographically distributed companies to implement asynchronous video; that is, for people to send messages to their colleagues that they could reply to in their own time, as an alternative to real-time conferences.

It’s clients 

clients including Tesla, Disney, Amazon, Goldman Sachs and more. 

Mike Cannon Brooke’s enthuses -  Loom helps bridge the collaboration gaps for dispersed teams in deeply human ways - We believe that asynchronous video and AI will drive the next evolution of team collaboration. And the combined strengths of Loom and Atlassian can deliver some amazing products in these areas.”

“Loom’s vision is to empower everyone at work to communicate more effectively wherever they are, and by joining Atlassian, we can accelerate their mission to unleash the potential of every team,” said Loom co-founder Joe Thomas.