1️⃣ Find something that works
2️⃣ Do it more often (and keep getting better)
3️⃣ Then keep finding more things that work 💪
1️⃣ Find something that works
Pre- Seed funding - EXPERIMENTS
Find a problem worth solving and find a solution that’ll deliver value - not a solution that is just a vitamin - a solution that is a painkiller!!
→ this is your pre-seed use of funds
Seed funding - PROBLEM SOLUTION FIT
You’re often left with a bunch of things that 'almost' work.
So you’re looking for a model with a set of features - that will solve that problem that is repeatable and scalable - that will make your customers happy!
And now that you can prove happy customers...
you build a factory to find more happy customers
→ which is your seed use of funds
2️⃣ Do it more often (and keep getting better)
Series A - GO TO MARKET FIT
Now happy customers don't bring venture scale
So you’ll need to run different gtm experiments until you find a repeatable & scalable motion that works
→ and this will usually unlock your series A round - which will allow you to spend $10M to add $10M plus in net new (logo) revenues in less than 24 months
→ which is your series A use of funds
→ and the definition of early venture scale
Series B - SCALE MARKET FIT
Execute and stay on the venture scale path
→ which will usually unlock your series B
3️⃣ Then keep finding more things that work 💪
Series C, D E and F. - PRODUCT MARKET FIT
You have de-risked and starting to scale - making acquisitions to fit your customers needs
→ which is your series B use of funds (part 2)
to get to $40M, then $80M and past $100M in revenues to your Unicorn 🦄
Onwards and upwards
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