Wednesday, March 05, 2025

How to size up a business with 5 Questions

Great insites from VC legend Ari Klinger 

5 questions any business needs to nail 

1. Who are you selling to? 

 Create an avatar of your ideal client 

2. What are they buying? 

What is the painkiller for your client 

3. Why you? 

What is your unique proposition - is it your superpower

4. How will you profitably and sustainably deliver on that promise?
  • The business model 
  • Revenue /costs/Gp 
  • Scalability and cost of scaling 

5. How do you measure success?

What are the metrics and kpis 


Let me know if you want to know level 2 questions? 



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