Cuttable Hits $100M Valuation by Solving Advertising’s Biggest Bottleneck

Founders / Company

Cuttable — AI-powered advertising production platform

Led by James Kroonenburg (ex-A Cloud Guru)

💰 Capital Raise

Cuttable has raised $5.7M, reaching a $100M valuation, up from $44.5M last year.

Investors

New:

• Airtree Ventures
• Glitch Capital
• Benjamin Duncan

Returning:

• Square Peg Capital
• Rampersand

Strong signal: existing investors doubled down

What Cuttable Does

Cuttable enables companies to:

👉 Generate multiple variations of ads using AI

👉 Deploy across Meta, Google, TikTok

👉 Let algorithms test + optimise performance automatically

Instead of creative teams manually producing ads…

👉 Cuttable turns advertising into a system of continuous experimentation

Traction

• 220+ brands using the platform
• Strong adoption across e-commerce (e.g. Appliances Online, Brooks Running)
• Expansion into the US market
• New York office launched
• Strategic collaboration with Meta APAC

⚡ The Core Insight

“To succeed, you need to make a lot of ads to test a lot of ideas.”

This is the unlock.

Modern advertising is no longer about:

❌ One great campaign

✅ Thousands of micro-experiments

Cuttable is building the infrastructure for this new reality.

The Real Problem (And Why It’s Huge)

Performance marketing has a hidden constraint:

👉 Creative production bottleneck

• Media buying is automated
• Distribution is algorithmic
• BUT creative is still human-limited

Cuttable removes that bottleneck.

👉 More creatives = more tests = better performance

👉 Better performance = more spend

👉 More spend = platform lock-in

This is a compounding engine

The Strategic Pivot

Early insight from the founder:

Cuttable rebuilt its platform to be fully AI-driven, removing reliance on human creatives.

That’s not iteration.

That’s a category shift.

Founder Edge

Airtree nailed it:

“Ability to build product, assemble teams, and scale globally.”

But the deeper signal is this:

👉 Founder still codes daily

👉 Product evolving every 6 months

👉 Speed > perfection

This is builder DNA in an AI cycle

The Hidden Disruption

One of the most overlooked insights:

“We move faster with 7–8 engineers than we did with 100+.”

Let that land.

AI isn’t just changing products.

👉 It’s changing company design

• Smaller teams
• Higher leverage
• Faster shipping
• Less coordination drag

This is the rise of AI-native companies

📊 BSiVC Take

Cuttable sits at the intersection of:

• AI
• Performance marketing
• Creative production

But the real opportunity is bigger:

👉 Owning the feedback loop between creative and performance

Whoever owns that…

👉 Owns ad spend

👉 Owns optimisation

👉 Owns the customer

🚀 The Bigger Trend

We are watching a structural shift:

Old World Vs New World

Campaigns vs Continuous testing

Creative teams vs AI generation engines

Big teams ve Small, high-leverage teams

Ideas-first Vs Data-first

Cuttable is building for the new world

👀 Final Thought

This isn’t just an adtech company.

It’s a glimpse into the future of work:

👉 Fewer people

👉 Better tools

👉 Faster iteration

👉 Infinite output

And one key truth:

👉 The companies that can generate and test ideas fastest… win.