From seeing dozens of pitches from entrepreneurs every week, I've learned what makes a great pitch deck TRULY STAND OUT!
Here are five strategies to make your deck compelling and increase your chances so that investors can't say "NO" to you when you go out to raise money for your business.
✔️ Make it crystal clear what problem you're solving and how your business is doing that. The person on the other side of the table or the other side of the email you're sending the pitch deck to probably knows nothing — so you should make sure you're explaining things so clearly as if you were telling something to a toddler.
✔️ Clearly outline how much of the market opportunity you think you could capture. Whether that's a billion-dollar or two-thousand-dollar opportunity, be realistic and let investors understand your business's full potential. The right investor is going to be a little different depending on what the market opportunity is.
✔️ There are many teams out there that investors can back; why should they back you? What is the unique expertise that you bring to the table? Why are you the person to solve this problem?
✔️ Don't be afraid to be clear about what you don't know. Be open about the gaps in your skill sets or your team's and share how your advisors and other people can fill them in when you don't meet specific criteria. Investors like to see that you're not pretending to know everything in the game.
✔️ Establish a clear ASK in your deck. I've seen so many great pitch decks that got me excited about a company, but then they never specifically said how much money they were raising, in what increments, or how much the valuation was. Make sure you have a specific ask at the end of your deck so people know exactly how they can get involved.
Check out her latest YouTube video on this topic here. #pitchdeck #pitching #investors
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