Wednesday, July 28, 2021

Innovation for Export of Australian flowers around the world



Wafex provides about half of Australia's national flower #exports. It employs 150 staff, owns 4 large grow farms and buys from 50 domestic commercial growers across south-west Western Australia, South Australia, Victoria, the NSW North and South Coast regions and south-east Queensland.

When airfreight availability plummeted at the start of the pandemic, Australia’s largest wildflower exporter was looking at a $5 million dollar hit and the heartbreak of laying off staff.   

Enter the International Freight Assistance Mechanism (IFAM). Accessing IFAM-supported flights was a lifeline for Wafex as it enabled their prized blooms to continue moving into markets including the United States, Taiwan, China, Singapore, Hong Kong, Holland, Vietnam and Japan which in turn helped them bounce back from the brink of financial ruin.

Read more:  https://lnkd.in/d6JJu48
https://lnkd.in/d6JJu48

#exporters #emdg #exports 

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