A Unicorn is a technology start-up valued at more than $1 billion. They are those elusive animal that all venture capitalists and investors are seeking.
Their are hundreds of these Unicorns
Well known - Uber, Pinterest, Google, Facebook and Airbnb
but also unknowns such as
- social media for creatives - Redbubble
- business-software start-up - Apttus
- the cloud identity-management company Okta.
- referral system - Referron
- social media and data analytics - Keynected
These Unicorns have the opportunity to tap a larger market of connected customers than ever.
The reality is that most startups are living in a fantasy world , with massive valuations - not yet turning a profit - and will be destroyed by the tech bubble.
Most of these founders and investors are disconnected from reality, conjuring numbers out of thin air.
|Will your unicorn be revealed as nothing more than a donkey with a cardboard tube taped to its forehead?|
"Are you the one" - there can be only one!"
Since time immemorial man has been searching for their elusive unicorn - with entrepreneurs selling their magical unicorn powder - promising their customers special powers.
Does your unicorn actually perform a powerful sort of alchemy, transforming us into better people, thus justifying the heady valuations?
Is your Unicorn a victor, stepping up to the epic struggle to change the world, soaring to unimaginable heights, becoming not just a successful company but a legend . - leaving "generational legacies "?
Inspired by Adrian Chen is a New York-based writer whose work has appeared in Wired, New York magazine and The New York Times.